The Lair

Or, things not to do with your organization’s incursion into social media.

• People find out that you’re not very interesting. Or even worse, people tend to make judgments based on the content appearing in your social media profile.

  Bonus points: hashtag spam on selected high value keywords. Dear god. Please stop. Now.

• Once you establish that beachhead into the brave new world of Twitter, followers/fans become public information.
  Social media is, or so I am told by the experts, all about the networks of connections. Mining the followers of your organizational incursion into social media gives everyone a list of kool aid drinkers that it is probably best to avoid online in most shapes and forms. Win-win all round.

Bonus points: watch a follower count pissing contest develop, as the marketing drones frantically try to astroturf support.

All in all, this is a perfect example of situational irony.

Update: It might also help if said social media site is accessible from within the corporate network. Unfortunately, this isn’t the case.